Format the checklist. Sure, you could simply post the checklist on your website. But a little extra effort on the design front can make your checklist feel more special and valuable. If you don\'t have graphic design resources in_house, your copywriter should be able to recommend a qualified designer. Distribute your list. Once you have the finished checklist, it\'s time to get it in the hands of your prospects. Consider adding it as a downloadable PDF to your website, e_mailing it to your mailing list, sending it along with a sales letter, writing about it on your blog and even issuing a press release to announce its availability.
Lastly, the checklist should be customized for your property. Just like in aviation, if you don\'t have a checklist for your specific property, you don\'t have a real checklist. Generic won\'t cut it. Do you have a second freezer? It should be documented. Multiple air conditioning units? Absolutely. Specialized lights, landscaping systems, plumbing systems or high_end vehicles need special checks and memory isn\'t what you want to rely on. If the service starts with a comprehensive checklist that is then tailored for your property, you are getting an expert. Make sure they record your special needs and add them to their list during the initial sign up interview. Checklists have saved many lives and airplanes in aviation. Applied to your snowbird home, they can do the same. But keep in mind these three key elements when you are interviewing home watch companies.