You\'re about to start planning a party, but don\'t know where to start. You run to the grocery store, looking at this and that, deciding on a few things you may need, knowing the whole time you\'ve forgotten something. Now it\'s time to head over to the local department store for some decorations. You follow the same unguided principles you went through at the grocery store. Then once again you missed a few things at the liquor store.
Checklists are one content piece that can benefit virtually every business. They help clients and prospects stay organized, make good decisions and prepare for the future. Who wouldn\'t want that? In turn, checklists can lead prospects directly down the path to purchasing your product or solution. Plus, they can be created quickly and relatively easily. Add compelling graphics and formatting, and they become high_quality marketing collateral your prospects will download and use for years to come.