Next, we transferred the information over to an Excel spreadsheet. It\'s not imperative that you use Excel, or even a computer for that matter, but I always have my computer with me. You can write it down on a piece of copy paper if you have to. I just wouldn\'t recommend Jill\'s Post_It method. That can be okay if you think of something while you\'re out, but don\'t have your checklist with you at the time. Just be sure to transfer it to your checklist as soon as you can. Once everything was transferred to the Excel checklist I had created for her, she told me which items on the list she had finished, and we checked those off. She even remembered a few more ideas she had about the menu, so we entered those in the appropriate section.
If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?